Creativity and innovation in the works of Ivan Chermayeff

Creativity and innovation in the works of Ivan ChermayeffCreativity and innovation in the works of Ivan Chermayeff

Winston Churchill: Forgotten Years (Theater Poster) 1982 / by Ivan Chermayeff

Ivan Chermayeff (born 1932) is an American poster artist and designer. He received his bachelor of arts degree in 1956 from Yale University, New Haven. There he met Tom Geismar and co-founded a design office with Robert BrownJohn and Geismar in 1957. In 1960, the office became the company of Chermayeff and Geismar. The two later formed a group of seven Cambridge Fellows (Institute of Architectural, Exhibition and Graphic Design) in Cambridge, Massachusetts. Chermayeff taught for a while as a visiting professor at the Copernion Academy.

Chermayeff and Geismar showed off their creativity and innovation with the first book cover designs and music page covers that used photomontage and collage letters. Since the early 1960s, he has been in charge of hundreds of corporate identity programs, including Mobil Oil Company (1964), Xerox Company (1965), the New York Museum of Modern Art (1970), and the Lincoln Center in New York (1988).

Volume of the book Consciousness of the Heart 1959 / by Ivan Chermayeff

They also created innovative designs for American pavilions at Expo 67 (Mount Real), Expo 70 (Osaka) and several other exhibits. In addition to these activities, Chermayeff has created various advertisements and posters for various companies and institutions. Examples of his designs: Book of the Heart (1959), International Design Conference Poster, Aspen (1976), Winston Churchill Theater Poster: Forgotten Years (1982).

Prepared and arranged by: Narges Sahib Ekhtiari